BASE: 江苏徐州
西焙可·超级糕工厂是来自江苏徐州的特色烘焙甜品品牌，我们为其完成了品牌升级，旨在解决其原有形象廉价感强、缺乏品质信任感与视觉体系零散的问题。通过重塑品牌整体气质，我们构建出“平价而不廉价”的视觉体系，在保持亲民定位的同时显著提升了质感与连锁统一感。升级帮助品牌扭转了“低价即低质”的消费者认知，建立了清晰、可信赖的市场形象。
·10+连锁门店
XibeiKe · Super Cake Factory is a specialty bakery and dessert brand based in Xuzhou, Jiangsu. We undertook a comprehensive brand upgrade to address its previous issues: a cheapened look, lack of perceived quality, and inconsistent visual identity. By reshaping the brand's overall character, we crafted a visual system that embodies “affordability without appearing cheap,” maintaining its approachable positioning while significantly elevating its sense of quality and franchise-wide cohesion. This upgrade helped shift consumer perception away from the assumption that “low price equals low quality,” establishing a clear, trustworthy market presence for the brand.