BASE: 河南南阳
拓峰酒馆是一个横跨 500 平米的沉浸式民谣酒馆、餐吧，以舞台为核心，将民谣现场、烟火烧烤与社交氛围紧密融合。不同于传统的清吧，它以顶级演出设备、优质的菜品质量，重塑了河南南阳的夜生活版图。在本项目中，我们从前期调研与定位分析切入，明确目标群体与品牌方向，并完成了品牌设计、视觉系统搭建及空间规划。最终通过落地执行，将整体体验完整呈现。拓峰酒馆自开业即“一落地就爆满”，迅速成为城市“必打卡”地标，并为民谣酒馆的连锁化探索提供了新范式。
Tofeng Tavern, spanning 500 square meters, is an immersive folk music tavern and eatery. Centered around its stage, it seamlessly blends live folk performances, flame-grilled BBQ, and vibrant social interaction. Departing from traditional quiet bars, it redefines the nightlife scene in Nanyang, Henan, with state-of-the-art performance facilities and high-quality cuisine. In this project, we started with preliminary research and positioning analysis to define the target audience and brand direction, followed by brand design, visual system development, and space planning. Through precise execution, the entire experience was brought to life. Since its opening, Tofeng Tavern has been an instant success—consistently packed and quickly emerging as a city "must-visit" landmark, while setting a new paradigm for the potential chain expansion of folk music taverns.