CLIENT: Puppyoh
BASE: 北京
Puppyoh 专注小体犬服饰，在设计策略上我们将产品标志性的“粗缝线”元素提炼并延展，贯穿于品牌标志、包装与视觉体系，形成统一的品牌记忆点。丰富色彩与现代感设计，让 Puppyoh 在同质化的宠物服饰市场中脱颖而出，不仅凸显产品特色，也赋予品牌独特气质与高辨识度。
Puppyoh specializes in clothing for small-breed dogs, and our design strategy revolves around the iconic "bold stitch" element. This signature detail is thoughtfully integrated and expanded across the brand logo, packaging, and overall visual identity, creating a cohesive and memorable brand impression. With vibrant colors and contemporary design, Puppyoh stands out in the often homogeneous pet apparel market, highlighting product uniqueness while infusing the brand with distinctive character and strong recognition.
设计采用一条灵动的线条，通过不同的弯曲形成字母的形状，巧妙地表现出缝线的特点。这样的设计不仅展现了线条的流畅感，还传递了一种温暖而亲切的情感。每一个曲线的变化都象征着细致的工艺与用心，旨在与消费者建立更紧密的情感连接。这种独特的视觉语言使得品牌形象更加鲜明、富有亲和力，同时彰显出品牌对质量与细节的执着追求。This design employs a single, fluid line that elegantly twists and turns to form letters, subtly evoking the essence of stitching. It not only showcases the smoothness and grace of the line but also conveys a sense of warmth and familiarity. Each curve reflects meticulous craftsmanship and heartfelt attention, aiming to forge a stronger emotional bond with the audience. This distinctive visual language sharpens the brand’s identity, infusing it with approachability and highlighting its unwavering commitment to quality and detail.