BASE: 福建厦门
为PCG品牌设计的视觉方案，灵感源于日常的涂鸦与手绘质感，旨在营造一种松弛、愉悦的体验。我们以随性、保留原始笔触的风格，打造亲切放松的氛围，希望成为都市忙碌生活中的一片宁静港湾。核心超级符号提取自品牌标志的“双手”，象征着对烘焙与咖啡的热爱，亦连接着品牌与顾客。通过“手”与面包、咖啡的生动互动，增强品牌辨识度，激发想象，让每位顾客在品味之余，亦能享受一段温暖而美好的社交时光。
The visual identity for PCG draws from the spontaneous spirit of sketches and hand-drawn textures, creating an atmosphere that is relaxed, intimate, and effortlessly inviting. Designed to feel like a calm harbor within the busy rhythms of city life, it embraces an imperfect, human touch—where every stroke feels personal and alive.At the heart of the identity is a pair of hands, extracted from the logo as the ownable brand icon. They symbolize both a craftsperson’s devotion to baking and brewing, and the warm connection between brand and community. Through playful interactions with bread and coffee, the hands tell a story—not just of quality, but of shared moments, sparking imagination and turning every visit into a social experience worth savoring.