BASE: 江苏徐州
MAXMAIGI满分麦吉，来自江苏徐州的面包烘焙品牌，以“小狮子”形象为核心符号 ，用好吃不贵、现烤现卖、无隔夜的产品特色满足大众需求 。品牌定位亲民温暖。在设计上，我们以卡通 IP 形象和简洁温暖的视觉语言，打造有活力、有记忆点的符号体系，助力品牌在低价高质赛道中快速成长。
This bakery brand from Xuzhou centers its identity around a little lion mascot, using it as the brand’s core visual symbol. Built on the promise of freshly baked, affordable, and never overnight, the brand focuses on delivering quality bread that meets everyday consumer needs. With a positioning that is friendly, warm, and approachable, it aims to become a neighborhood bakery people can rely on.In the design process, we developed a cartoon-style IP character paired with a clean and warm visual language, creating a lively and memorable symbol system. This distinctive identity helps the brand stand out and supports its rapid growth within the high-quality, value-driven bakery market.