BASE: 浙江宁波
我们明确了这是一个坐落于独栋别墅花园的餐厅，主营“漂亮饭”简餐与下午茶，核心是“好吃、好玩、好看、好喝、高性价比、可打卡拍照”。我们精准锚定了其核心客群—25-45岁、追求松弛与生活美学的宝妈及附近高消费人群。基于此，我们将为其打造符合“简约、轻奢、趣味、独特”要求的品牌视觉系统，使其形象更契合“漂亮、松弛、轻奢、友好”关键词的高端、友好、具有吸引力的新面貌，旨在实现提升品牌质感、吸引目标人群、实现商业成功的设计目标
We have clarified the positioning for the "Karmel" brand, emphasizing its identity as a restaurant situated in a stand-alone villa garden. The concept revolves around offering "beautiful meals"—light dining and afternoon tea—with a focus on being "delicious, fun, aesthetically pleasing, drinkable, high-value-for-money, and photogenic." We have pinpointed the core target audience: mothers aged 25-45 who appreciate a relaxed, lifestyle-focused aesthetic, as well as nearby high-spending residents. Based on this understanding, we will craft a brand visual system that aligns with the principles of "simplicity, understated luxury, playfulness, and uniqueness." The goal is to evolve the brand's image to reflect a more "stylish, relaxed, sophisticated, and welcoming" character, transforming it into an elevated, inviting, and appealing identity. This approach aims to enhance brand quality, attract the intended demographic, and achieve tangible business success.