BASE: 重庆
在零食市场中，零食这个大品类赛道面向的群体是非常广泛的，消费者的喜好特征都不一样，所有作为零食品牌，品牌形象的包容性至关重要。在这次设计中为品牌视觉体系提出“像素海”的概念，将大海抽象为正方形作为一个基本的几何形状像素块，来象征大海的包容和广阔，而每个不同像素块的组合视觉都适应着消费者的喜好。
In the snack market, the large category of snacks is facing a very wide range of groups, and consumers' preferences are different. As a snack brand, the inclusiveness of brand perception is crucial. In this design, the concept of "Pixel Sea" is proposed for the brand visual system, and the sea is abstracted into a square as a basic geometric pixel block to symbolize the inclusiveness and vastness of the sea, and the combination vision of each different pixel block adapts to consumers' preferences.