缤纷炸弹|花艺品牌设计

SERVICE

品牌VI|包装

BASE

秦皇岛|北京等

INDUSTRY

花艺

缤纷炸弹「BLING BLING BOOM」是一个起步于秦皇岛的创意花艺品牌。2022年,品牌通过阿那亚的花艺合作项目逐渐走进大众视野,陆续参与了多个品牌活动、艺人花艺定制及商业空间花艺项目。如今,品牌业务已拓展至全国十余座城市,涵盖创意花艺定制、品牌活动及商业空间花艺装置等领域。 这次设计,我们希望通过简洁、有辨识度的视觉语言,呈现花艺品牌独特的艺术气质与生命力。Logo以字母「B」为设计起点,结合花卉生长时的枝叶形态,将直线、曲线与向外延伸的结构融入其中。直线传递专业与秩序,曲线展现自然与生命力,向外延伸的形态则体现品牌不断探索的创造力。色彩以深紫色为主,结合简洁的中英文排版,营造优雅、神秘又富有活力的品牌视觉氛围。
BLING BLING BOOM is a creative floral art brand that originated in Qinhuangdao. In 2022, the brand gradually entered the public eye through a floral collaboration project at Aranya, and has since participated in a variety of brand events, celebrity floral customizations, and commercial space floral projects. Today, its business has expanded to over a dozen cities across China, covering areas such as creative floral design, brand events, and floral installations for commercial spaces. For this design, we aim to present the brand’s unique artistic temperament and vitality through a clean and distinctive visual language. The logo takes the letter “B” as its starting point, incorporating the branching forms of growing flowers, and integrating straight lines, curves, and outward-extending structures. The straight lines convey professionalism and order, the curves express nature and vitality, and the outward-extending shapes reflect the brand’s constant creativity and spirit of exploration. The color scheme is dominated by deep purple, paired with clean Chinese and English typography to create an elegant, mysterious, and vibrant brand visual atmosphere.